digital ad spend in the country stood at 16.5 billion British pounds.
With 8.4 billion British pounds, paid search was the digital ad format with the highest advertising spending in the United Kingdom (UK) in 2020. Display (social and non-social) ranked second with 6.3 billion, followed by classifieds under a billion. In total, Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP)
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Other statistics that may interest you Digital advertising in the United Kingdom (UK)
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Further related statistics
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- Online display ad spend in the UK 2019-2023
- Online display ad spend growth in the UK 2020-2023
- Search ad spend growth in the UK 2020-2023
- Digital display ad spend in the UK 2019-2022
- Distribution of digital advertising spending in the UK 2023, by format
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Statistics
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Statista. (April 21, 2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. "Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP)." Chart. April 21, 2021. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. (2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista. "Digital Advertising Expenditure in The United Kingdom (Uk) from 2008 to 2020, by Format (in Million Gbp)." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/
Statista, Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) Statista, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/ (last visited June 01, 2024)
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph], Statista, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/