Beauty YouTube channels with the largest number of subscribers in France 2017
Main social media platform for influencers
The media sharing platform YouTube is the second platform where French social media influencers stated that they get the most engagement, according to a survey from 2019, ranking however far behind Instagram. The leading beauty YouTube channel EnjoyPhoenix had also the highest number of subscribers among French influencers on Instagram: about 4.5 million.
Social media influencers in France
Regarding the subject areas in which French influencers are the most followed on social media, it appears that 21 percent of responding French internet users declared having subscribed to accounts about beauty topics. Furthermore, the advices of influencers seem to have an impact on consumer behavior, since 17 percent of French people had already purchased a product following its review by an influencer several times. In addition to this, 52 percent of respondents of a survey said to buy hygiene or beauty products often after it was mentioned by influencers.