A recent consumer survey showed that the protein-rich food is consumed by over 299 million Americans. In 2019, peanut butter dollar sales in the U.S. amounted to approximately 2.3 billion U.S. dollars, with around 612.4 million units being sold.
The popular national brands JIF, Skippy and Peter Pan are still having a strong consumer acceptance due to a consistency in quality and taste. Besides buying peanut butter at the retail store, more and more consumers are interested in preparing their own homemade spread, so they know what’s inside their jar.