Mobile app monetization

Statistics report about mobile app monetization

Mobile app monetization

This report presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The report furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

Overview

11
  • Basic Statistic Annual number of global mobile app downloads 2016-2023
  • Premium Forecast Mobile app downloads worldwide 2019-2027, by segment
  • Premium Forecast Mobile app revenue worldwide 2019-2027, by segment
  • Premium Statistic Leading iPhone apps worldwide 2023, by downloads
  • Premium Statistic Leading Android apps worldwide 2023, by downloads
  • Basic Statistic Quarterly consumer spend on mobile apps per user 2019-2023
  • Premium Statistic Global mobile app consumer spending 2016-2023
  • Basic Statistic Annual global mobile app consumer spending 2022-2027, by store
  • Premium Statistic Global mobile app consumer spending 2022, by region
  • Basic Statistic Leading iPhone apps worldwide 2023, by revenue
  • Basic Statistic Leading Android apps worldwide 2023, by revenue

User acquisition, retention, and conversion

10
  • Premium Statistic Leading targeting criteria for global mobile app user acquisition 2022
  • Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
  • Premium Statistic Most used pricing methods for global mobile app user acquisition 2022
  • Premium Statistic Leading mobile app user acquisition campaign actions 2022
  • Premium Statistic Global Android app retention rate Q3 2023
  • Premium Statistic Global iOS app retention rate Q3 2023
  • Premium Statistic Apps global conversion rate for purchases and subscriptions Q1 2022
  • Premium Statistic Conversion rate of Android apps in the U.S. 2022, by category
  • Basic Statistic Conversion rate of iOS apps in the U.S. 2022, by category
  • Premium Statistic Mobile app fraud estimated global value 2022-2023, by region

App monetization

10
  • Basic Statistic Global app market value 2022, by monetization
  • Premium Statistic Average price of paid Android apps 2023
  • Premium Statistic Average price of paid iOS apps 2023
  • Premium Statistic Average price of paid Amazon Appstore apps 2023
  • Premium Forecast Global app market revenues 2018-2027, by segment
  • Premium Forecast Global app market revenues growth 2018-2026, by segment
  • Premium Statistic Google Play Store: monetization of highest-ranking apps 2022, by category
  • Premium Statistic Apple App Store: monetization of highest-ranking apps 2022, by category
  • Basic Statistic App monetization methods by U.S. publishers 2024
  • Premium Statistic Mobile ad spend worldwide in 2022, by OS

App stores

9
  • Premium Statistic Number of apps available in leading app stores Q3 2022
  • Basic Statistic Revenue split for app stores worldwide 2023
  • Basic Statistic Distribution of free and paid Android apps 2019-2023
  • Basic Statistic Number of active apps from the Apple App Store 2008-2023
  • Basic Statistic Most popular Apple App Store categories 2022
  • Premium Statistic Global Google Play and Apple App Store app revenues 2022
  • Basic Statistic Apple App Store: average app price 2024
  • Basic Statistic Annual Apple App Store iOS developer payout 2015-2022
  • Basic Statistic Total Apple App Store iOS developer payout 2014-2023

App publishers

5
  • Premium Statistic Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022
  • Premium Statistic Top app publisher share of global app downloads 2022
  • Premium Statistic Global revenues and downloads for top app publishers 2019-2022
  • Premium Statistic Top app publisher share of global app revenue 2022
  • Premium Statistic Super apps: drivers of consumers trust in publishers 2022

Mobile gaming

6
  • Basic Statistic Apps & mobile games global consumer spending 2022
  • Premium Statistic Gaming revenue worldwide 2022, by segment
  • Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
  • Premium Statistic Leading iPhone gaming app publishers worldwide 2022, by revenue
  • Basic Statistic Google Play: number of available gaming apps as of Q3 2022
  • Basic Statistic Amazon Appstore: number of available gaming apps as of Q3 2022

Spotlight: subscription apps

7
  • Premium Statistic Subscription model adoption in selected app categories 2023
  • Premium Statistic Android subscription apps global install rate 2022-2023
  • Premium Statistic iOS subscription apps global install rate 2022-2023
  • Premium Statistic Mobile app subscription global renewal rates 2022
  • Premium Statistic Free trial strategies within subscription apps 2023
  • Premium Statistic Length of free trial periods within subscription apps 2023
  • Premium Statistic Mobile app subscribers retained after one year 2023, by renewal model

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