The Brand Reports are based on the exclusive Statista Global Consumer Survey,
an international study of more than 700,000 consumers, in 55 countries, covering
around 6,500 brands in over 50 industries. The Global Consumer Survey is conducted
as an interactive online survey of internet users aged 18 to 64 years.
Our team of experienced market researchers uses this broad database to create detailed
brand reports on international brands, including information on the competitive
landscape, customer profiles and customer journey. The exact content depends on the
brand's industry and the markets in which the brand is active. All reports are subjected
to careful manual quality control.