The Use of Ad Blockers Around the World
According to a report published by The Wall Street Journal, Google is planning to add an ad blocker to its popular Chrome browser in a move that seems counterintuitive to say the least. After all, Google is the largest online advertiser in the world and ad blockers are like kryptonite to the company’s business.
As our chart illustrates, the adoption of ad blockers around the world is still relatively low. So why would Google want to integrate ad blocking into its web browser, which according to NetMarketShare has a global market share of more than 50 percent both on desktop and mobile devices?
If you think about it, fighting fire with fire could actually work in this case. According to the WSJ’s report, the ad-blocking feature would filter only certain types of online ads, namely those that are deemed to provide a bad experience for the user. By doing this, Google could keep internet users happy enough not to install third-party ad blockers thus slowing down their rate of adoption and thereby defending its own business.
- Usage of ad blocking software in the United Kingdom (UK) 2017, by typeUsage of ad blocking software in the United Kingdom (UK) 2017, by type
- Number of ad blocking users in the U.S. 2014-2017Number of ad blocking users in the U.S. 2014-2017
- Usage of ad blocking software in the United Kingdom (UK) 2017, by demographicUsage of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Google: global annual revenue 2002-2016Google: global annual revenue 2002-2016
- Most reputable companies worldwide 2017Most reputable companies worldwide 2017
- Ad block usage penetration in the United Kingdom (UK) 2015-2017Ad block usage penetration in the United Kingdom (UK) 2015-2017
- Leading iOS app reach worldwide 2016Leading iOS app reach worldwide 2016
- Ad blocker usage in the Nordics 2016Ad blocker usage in the Nordics 2016
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