Google is the World's Most Valuable Brand, with Apple a Close Competitor
Most Valuable Brands

Google is the World's Most Valuable Brand, with Apple a Close Competitor

This chart shows the brand value of the 10 most valuable brands (in billion U.S. dollars) and the year-over-year percentage change

The Numbers Behind Google's Online Empire
Google

The Numbers Behind Google's Online Empire

This chart sums up key figures about Google's online offerings.

Where Else Can Brands Reach Snapchat Users?
Snapchat

Where Else Can Brands Reach Snapchat Users?

This chart shows how many of Snapchat's daily users in the U.S. use other platforms as well.

The Brands Flocking to Snapchat
Social Media

The Brands Flocking to Snapchat

This chart shows the share of brands worldwide that have a Snapchat account, by category

Facebook's Growth Is Fueled by Mobile Ads
Facebook's revenue growth

Facebook's Growth Is Fueled by Mobile Ads

This chart shows Facebook's revenue growth since the first quarter of 2012.

Which Publishers Take to Instant Articles?
Social Media Merketing

Which Publishers Take to Instant Articles?

Content by selected U.S. publishers shared as instant articles or as teasers on Facebook

Where's Digital Advertising Headed?
Digital Advertising

Where's Digital Advertising Headed?

This chart shows digital advertising revenue worldwide from 2015 to 2021, by format (in billion U.S. dollars)

The Simpsons Are Still Going Strong After 30 Years
TV Shows

The Simpsons Are Still Going Strong After 30 Years

This chart shows the most popular TV shows on Facebook and the cost of a 30-second TV spot during The Simpsons in the United States (in U.S. dollars)

A Drop in the Bucket?
Advertiser boycott against YouTube

A Drop in the Bucket?

This chart shows the estimated effect of the advertising boycott against YouTube on Google's results in 2017.

Alphabet Is Feeling the Ad Crisis Backlash
YouTube Advertising

Alphabet Is Feeling the Ad Crisis Backlash

This chart shows the market capitalization of Alphabet from 23 February to 23 March, 2017.

Snap's pre-IPO Revenue Per User In Context
IPO

Snap's pre-IPO Revenue Per User In Context

This chart shows global average revenue per user in the eight quarters leading up to the IPO of Facebook and Snap.

Social Media & Content Are Top Priorities for Marketers in 2017
Digital marketing channels

Social Media & Content Are Top Priorities for Marketers in 2017

This chart shows how marketing professionals plan to adjust their digital marketing budget in 2017.

Alcohol's health consequences in Ireland
Alcohol

Alcohol's health consequences in Ireland

This chart shows alcohol's impact on health in Ireland.

Twitter Is Close to Flatlining
Twitter's revenue growth

Twitter Is Close to Flatlining

This chart illustrates Twitter user and revenue growth.

What Americans Associate Most With Super Bowl Ads
Super Bowl

What Americans Associate Most With Super Bowl Ads

This chart shows what kind of goods/services Americans associate most strongly with Super Bowl commercials.

Snapchat Is in the Money Burning Business
Snap registers for its IPO

Snapchat Is in the Money Burning Business

This chart shows revenue and net loss of Snap in 2015 and 2016.

How Snapchat Compares to Facebook and Twitter Pre-IPO
Snap files for an IPO

How Snapchat Compares to Facebook and Twitter Pre-IPO

This chart compares key metrics of Snapchat, Facebook and Twitter prior to their respective IPOs.

More Buck for the Chuck
Facebook's revenue per user

More Buck for the Chuck

This chart shows Facebook's average revenue per user in 2016.

How Publishers Can Help Improve Native Ads
Online Advertising

How Publishers Can Help Improve Native Ads

This chart shows what measures audiences think would improve native advertising (in percent)

Super Bowl Ad Prices Doubled in a Decade
Super Bowl TV advertising

Super Bowl Ad Prices Doubled in a Decade

This chart shows TV ad rates during the TV broadcast of the Super Bowl in the United States from 2007 to 2016.

The Web Is Turning Its Back on Flash
Google to fade out Flash in Chrome browsers

The Web Is Turning Its Back on Flash

This chart shows the percentage of websites using Flash.

Don’t Go Berserk When Using Emojis ;-)
Advertising and Marketing

Don’t Go Berserk When Using Emojis ;-)

This chart shows how many people agree or disagree that businesses try too hard by using emojis in advertising and communications

Swedish Retail Giant vs. US Online Challenger
Online Furniture Retail

Swedish Retail Giant vs. US Online Challenger

This chart compares IKEA and Wayfair in terms of their online presence.

Money Follows Eyeballs – Mobile Ad Boom Continues
Zenith publishes global advertising forecast

Money Follows Eyeballs – Mobile Ad Boom Continues

This chart shows the estimated change in annual ad spending between 2016 and 2019.

The Great Influencer
How social media influences shopping behavior

The Great Influencer

This chart shows how social media influences shopping behavior.

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