Industries and Topics
Customized Target Groups
Marketing & Social Media
- Customer Journey
- Social Media & Word of Mouth
- Websites & Apps
- Digital Music
- Video on Demand
- Video Games
- Health Care & Health Insurance
- Pharmacy & Medication
- Ticket Bookings
- Food Delivery
- Online Dating
eCommerce & Retail
- Shopping Behavior
- Online Shopping
- Food & Nutrition
- Relevance of Brand, Price & Luxury
- Car Ownership & Purchase
- Mobility Services
- Smart Car Features
- Ownership & Intention
Characteristics & Demographics
- Attitudes & Values
Internet & Devices
- Internet Usage & Attitudes
- Mobile Internet Usage
- Personal Finance
- Banking & Financial Services
- Online & Mobile Payment
- Private & Business Travel
Discover data on more than 1,400 international brands from 25 categories.
- Household income
- Size of community
- Type of community
- Household size
- Marital status
- Children in household
Internet & Media
- Frequency of private internet usage
- Devices used for internet access
- Advertising touchpoints
- Social media activities
- Media consumption
- Brand awareness by categories
- Important life aspects
- Adopter types²
- Purchase decision makers²
- Brand-aware consumers
- Customer satisfaction typology
- DIY online analyses
- Filtering and selection of specific target audiences
- Export to CSV
28 countries covering 84% of the global GDP
The Global Consumer Survey was conducted in 28 countries. The basis version of the survey covers 73 dimensions and a minimum of 1,000 interviews per country. The extended version adds another 85 items to the survey and covers at least 10,000 interviews per country. The following 28 countries were covered:
Asia & Australia
Statista Consumer Insights Newsletter
Head of Market Research, Strategic Market Insights
Nicolas Loose is in charge of the exclusive Statista surveys and the Consumer Market Outlook. He studied Communications and Strategic Planning at Berlin University of the Arts and Social Sciences at the Humboldt University of Berlin. After his studies he worked as a market researcher for customers in the FMCG and automotive industries and as Head of Market Research for AUTO BILD publishing group with Axel Springer publishing house.
Ann-Kathrin Kohl studied Sociology at the University of Potsdam.
Prior to joining Statista, she was a project manager for quantitative market and opinion research at the German research institute INFO GmbH Markt- und Meinungsforschung.
Léonie Brandt graduated in Communication Science at the University of Münster. In her studies she specialized in empirical research methods and statistical analyses.
Prior to joining Statista she worked in journalism and gained experience at several PR and market research agencies.
Johanna Regenthal graduated in Business Psychology from the Fresenius University of Applied Sciences in Hamburg. She specialized in International Management and Personnel Psychology. As CBI's newest team member she has become a full part of Statista, after she had already supported the team for a year as a student assistant gaining experience in study design, set-up and analysis.
Alexander Kunst studied Sociology and Philosophy at the University of Hamburg, specializing in empirical methods and analytical philosophy.
Having worked on pharma and chemicals topics in Statista’s editorial team for several years, he has joined CBI and is now responsible for publishing CBI surveys as statistics on the Statista platforms.
Jack Spearman studied Sociology at Kingston University in London, UK. After graduating, he went on to work at TNS and Ipsos in various project management and market research roles, where he developed his skills for over 7 years.
He moved to Hamburg in 2016 and prior to joining Statista he worked as a Patient Insight Manager at Clariness, where he helped lead the development of the company’s online survey offer.
Statista Research & Analysis
Our services include:
- Online surveys, focus groups, and expert interviews
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