50+ industries and topics
700+ international brands
Customized target groups
Explore the attitudes and behaviors of more than 64,000 consumers from 27 countries on more than 50 industries and topics from the online and offline world.
Marketing & Social Media
eCommerce & Retail
Internet & Devices
Characteristics & Demographics
Discover data on more than 700 international brands from 25 categories.
Use a set of dimensions including demographics, living situation, internet & media usage, attitudes & values, and typologies to create customized target groups for analysis. In addition to the survey data, the Global Consumer Survey contains 100+ additional characteristics.
- Household income
- Size of community
- Type of community
- Household size
- Marital status
- Children in household
Internet & Media
- Frequency of private internet usage
- Devices used for internet access
- Advertising touchpoints
- Social media activities
- Media consumption
- Brand awareness by categories
- Important life aspects
- Adopter types²
- Purchase decision makers²
- Brand-aware consumers
- Customer satisfaction typology
Access the Global Consumer Survey via an interactive online evaluation tool: carry out your own analyses and select your own criteria to create cross tables and customize target groups.
- DIY online analyses
- Filtering and selection of specific target audiences
- Export to CSV
Compare survey data from 27 countries and more than 64,000 consumers. The Global Consumer Survey covers the U.S., the UK, Germany and France in-depth with at least 10,000 respondents per country and 24 more countries with 1,000 respondents each.
Head of Market Research, Strategic Market Insights
Nicolas Loose is in charge of the exclusive Statista surveys and the Consumer Market Outlook. He studied Communications and Strategic Planning at Berlin University of the Arts and Social Sciences at the Humboldt University of Berlin. After his studies he worked as a market researcher for customers in the FMCG and automotive industries and as Head of Market Research for AUTO BILD publishing group with Axel Springer publishing house.
Ann-Kathrin Kohl studied Sociology at the University of Potsdam.
Prior to joining Statista, she was a project manager for quantitative market and opinion research at the German research institute INFO GmbH Markt- und Meinungsforschung.
Léonie Brandt graduated in Communication Science at the University of Münster. In her studies she specialized in empirical research methods and statistical analyses.
Prior to joining Statista she worked in journalism and gained experience at several PR and market research agencies.
Johanna Regenthal graduated in Business Psychology from the Fresenius University of Applied Sciences in Hamburg. She specialized in International Management and Personnel Psychology. As CBI's newest team member she has become a full part of Statista, after she had already supported the team for a year as a student assistant gaining experience in study design, set-up and analysis.
Alexander Kunst studied Sociology and Philosophy at the University of Hamburg, specializing in empirical methods and analytical philosophy.
Having worked on pharma and chemicals topics in Statista’s editorial team for several years, he has joined CBI and is now responsible for publishing CBI surveys as statistics on the Statista platforms.