Book purchases by store brand in Italy 2023

We asked Italian consumers about "Book purchases by store brand" and found that "Amazon" takes the top spot, while "Macrolibrarsi" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2023 among 1,048 consumers in Italy. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Book purchases by store brand in Italy as of September 2023

Characteristic	Share of respondents
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Number of respondents

1,048 respondents

Age group

18-64 years

Special properties

respondents who spent money on books (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you purchased printed books in the past 12 months (in-store or website)?"

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