Brand awareness by category in Italy 2022

The displayed data on brand awareness by category shows results of the Statista Global Consumer Survey conducted in Italy in 2022. Some 72 percent of respondents answered the question "In which of these categories do you pay particular attention to brands?" with "Consumer electronics (summary of 'smartphone' and 'TV & HiFi')".

Brand awareness by category in Italy in 2022

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Number of respondents

12,182 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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