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Brand awareness by category in Italy 2020

The displayed data on brand awareness by category shows results of the Statista Global Consumer Survey conducted in Italy in 2020. Some 66 percent of respondents answered the question "In which of these categories do you pay particular attention to brands?" with "Smartphone".

In which of these categories do you pay particular attention to brands?

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Source

Number of respondents

12,571 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

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