Most used eHealth tracker / smart watches by brand in Italy 2024
With 28 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among Italian consumers. In second place follows Samsung with 15 percent of respondents. These results are based on a representative online survey conducted in 2024 among 774 consumers in Italy. Looking to gain valuable insights about smartwatch users worldwide? Check out our reports about smartwatch owners across the globe. These reports provide readers with a detailed understanding into smartwatch users, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.
