Most used social media platforms by type in Italy 2022

Published by
Alexander Kunst,
Mar 8, 2023
83 percent of Italian respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g. WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2022, among 2,032 consumers.
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Most used social media platforms by type in Italy in 2022

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Number of respondents

2,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What kinds of social media do you use regularly?"

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Overview

8

Social media platform usage

5

Social media activities

5

Social media behavior

8

Facebook

8

Instagram

8

TikTok

8

Influencers

8

Marketing and advertising

5

Further related statistics

18

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Topics

Social media usage in Western EuropeSocial mediaSocial media usage in the United StatesBrands on social mediaBeauty and personal care e-commerce in the United States
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