Online purchases by store brand in Italy 2022

We asked Italian consumers about online purchases by store brand and found that "Amazon" takes the top spot, while "Yoox.com" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2022 among 2,029 consumers in Italy. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Most popular online shops in Italy in 2022

Characteristic	Share of respondents
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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these online shops have you bought something from in the past 12 months?"

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