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Sources of information about products in Japan 2022

Published by
Alexander Kunst,
Mar 15, 2023
47 percent of Japanese respondents answer our survey on "Sources of information about products" with "Search engines (e.g. Google)". The survey was conducted in 2022, among 1,032 consumers.
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Sources of information about products in Japan in 2022

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Source

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Number of respondents

1,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

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