Brand awareness by category in Japan 2024

Published by
Umair Bashir,
Aug 2, 2024
40 percent of Japanese respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 12,177 consumers.
Find this and more survey data on brand awareness by category in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Brand awareness by category in Japan as of June 2024

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Source

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Number of respondents

12,177 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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