Social network usage by brand in Austria 2024

Social network usage by brand in Austria as of June 2024

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Number of respondents

6,077 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

4

Benchmarks

4

Demographics

5

Spotlight: Gen Z on social media

7

Usage

8

Facebook

7

TikTok

6

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Marketing

5

Further related statistics

2
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