The variety of products that can be purchased online is continuously growing. Among Australian consumers the two most popular categories for online purchases are Clothing and Shoes. 49 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,021 respondents in Australia, in 2024. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.
Most popular categories for online purchases in Australia as of December 2024
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Statista. (January 30, 2025). Most popular categories for online purchases in Australia as of December 2024 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/forecasts/1004142/most-popular-categories-for-online-purchases-in-australia?__sso_cookie_checker=failed
Statista. "Most popular categories for online purchases in Australia as of December 2024." Chart. January 30, 2025. Statista. Accessed February 18, 2025. https://www.statista.com/forecasts/1004142/most-popular-categories-for-online-purchases-in-australia?__sso_cookie_checker=failed
Statista. (2025). Most popular categories for online purchases in Australia as of December 2024. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/forecasts/1004142/most-popular-categories-for-online-purchases-in-australia?__sso_cookie_checker=failed
Statista. "Most Popular Categories for Online Purchases in Australia as of December 2024." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/forecasts/1004142/most-popular-categories-for-online-purchases-in-australia?__sso_cookie_checker=failed
Statista, Most popular categories for online purchases in Australia as of December 2024 Statista, https://www.statista.com/forecasts/1004142/most-popular-categories-for-online-purchases-in-australia?__sso_cookie_checker=failed (last visited February 18, 2025)
Most popular categories for online purchases in Australia as of December 2024 [Graph], Statista, January 30, 2025. [Online]. Available: https://www.statista.com/forecasts/1004142/most-popular-categories-for-online-purchases-in-australia?__sso_cookie_checker=failed