Global toys, hobby, DIY e-commerce sales 2018-2026

In 2022, the e-retail in the toys, hobby, and DIY segment worldwide were estimated to have surpassed 700 billion U.S. dollars in sales revenues, continuing the upward trend of the last few years. The Statista Digital Market Outlook estimates that the global toys, hobby, and DIY e-commerce will continue to increase and reach more than one trillion U.S. dollars by 2026.

Toys, hobby & DIY retail e-commerce revenue worldwide from 2018 to 2026 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Special properties

data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market segment Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope: Toys, babyware (including baby food and clothing) Sport and outdoor products (e.g. sports equipment, outdoor equipment) Garden products (e.g. flowers and plants) tools, DIY products Hobby and stationary (e.g. musical instruments and office supplies) Other items (e.g. car parts and adult entertainment products)

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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