Internet
Social Media & User-Generated Content

Frequency of clicking the "more"-link under sponsored Instagram ads in the U.S. 2019

Published by

Alexander Kunst,

Jan 22, 2020

The results presented in this statistic are based on an online survey among American internet users regarding the frequency of clicking the "more"-link under an ad on Instagram. Conducted in May of 2019, the survey found that 28 percent of respondents follow the link to gain more information about the advertisement on one out of 10 ads they see.

How often do you follow the direct link "more" under an ad on Instagram to gain more information? If you're unsure, please estimate.

Characteristic	Share of respondents
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Number of respondents

326 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who have followed the direct link "more" under an ad on Instagram

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