Instagram - advertised store promotions in the United States 2019

This statistic illustrades the results of a survey on promotions used in online stores by respondents, conducted in the United States in May of 2019. Some 33 percent of respondents answered that they had already made use of discount codes in an online store that was advertised on Instagram.

Which promotion(s) have you already made use of when you bought something in an (online) store advertised on Instagram?

Characteristic	Share of respondents
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Number of respondents

471 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who encountered promotions through Instagram stories and/or posts

Supplementary notes

Multiple answers were possible.

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