Amazon Fresh brand profile in Germany 2022
How high is the brand awareness of Amazon Fresh in Germany?
When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Fresh in Germany?
In total, 27% of German online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 73% of German respondents who know Amazon Fresh, 37% of people like the brand.
What is the usage share of Amazon Fresh in Germany?
All in all, 20% of online grocery delivery users in Germany use Amazon Fresh. That means, of the 73% who know the brand, 27% use them.
How loyal are the customers of Amazon Fresh?
Around 17% of online grocery delivery users in Germany say they are likely to use Amazon Fresh again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Amazon Fresh in Germany?
In May 2022, about 23% of German online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past three monthss. Of the 73% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Amazon Fresh in Germany.
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When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Fresh in Germany?
In total, 27% of German online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 73% of German respondents who know Amazon Fresh, 37% of people like the brand.
What is the usage share of Amazon Fresh in Germany?
All in all, 20% of online grocery delivery users in Germany use Amazon Fresh. That means, of the 73% who know the brand, 27% use them.
How loyal are the customers of Amazon Fresh?
Around 17% of online grocery delivery users in Germany say they are likely to use Amazon Fresh again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Amazon Fresh in Germany?
In May 2022, about 23% of German online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past three monthss. Of the 73% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Amazon Fresh in Germany.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
