Twitter brand profile in Germany 2023
When it comes to social media users, brand awareness of Twitter is at 85 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitter in Germany?
In total, 20 percent of German social media users say they like Twitter.
What is the usage share of Twitter in Germany?
All in all, 20 percent of social media users in Germany use Twitter.
How loyal are the users of Twitter?
Around 16 percent of social media users in Germany say they are likely to use Twitter again. Set in relation to the 20 percent usage share of the brand, this means that 80 percent of their users show loyalty to the brand.
What's the buzz around Twitter in Germany?
In June 2023, about 12 percent of German social media users had heard about Twitter in the media, on social media, or in advertising over the past three months.