• Colombia: users in the eServices market by segment

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In 2021, the online food delivery segment in the eServices market in Colombia generated the most users at a number of 8.9 million individuals. According to estimates of the Statista Digital Market Outlook, the online education segment generated the lowest number of users at a number of approximately 0.7 million individuals. The number of users in each segment is expected to increase in the coming years.

Number of online users in the eServices market in Colombia from 2017 to 2026, by segment (in millions)

Characteristic	Online Food Delivery	Dating Services	Event Tickets	Online Education
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Supplementary notes

The eServices market is defined by the sale of online services and digital goods via the internet. The definition includes event tickets (sport events, music events and cinema tickets), fitness apps and wearables, dating services (matchmaking, online dating, casual dating) as well as online food delivery (restaurant-to-consumer and platform-to-consumer delivery). The ticket reservation or purchase can be completed on a desktop PC or via mobile devices (smartphones or tablets). The definition of eServices does not include: media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, neither are revenues from online gambling, software downloads and services, or commission fees of price/product comparison sites.

All figures are estimates. A detailed methodology can be found on the Statista Market Outlook.