U.S.: out of home hard seltzer market revenue 2018-2027

The revenue in the 'Hard Seltzer, out of home' segment of the alcoholic drinks market in the United States was forecast to continuously increase between 2023 and 2027 by in total 4.2 billion U.S. dollars (+64.42 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 10.76 billion U.S. dollars and therefore a new peak in 2027.

Find more in-depth information regarding the revenue concerning the alcoholic drinks market in Czechia and the average price per unit (PPU) concerning the non-alcoholic beer segment of the alcoholic drinks market in Poland.

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Revenue of the out of home hard seltzer market in the United States from 2018 to 2027 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), as well as sales channels. Additionally, it covers sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).

The at-home market encompasses sales via supermarkets, hypermarkets, convenience stores, and similar channels.
The out-of-home market encompasses sales to hotels, restaurants, catering companies, cafés, bars, and similar hospitality service establishments.
The eCommerce share includes the sale of physical goods via digital channels. Online sales are also displayed in the eCommerce Alcoholic Drinks subsegment of Digital Market Insights. However, online sales that are attributable to the out-of-home consumption of alcoholic beverages are not included.

Different prices are considered for at-home and out-of-home consumption. The price per unit refers to liters as a base unit, and the average price is a combination of the at-home and out-of-home prices, which includes all sales and consumption taxes. Per capita figures refer to the whole population.
Hard seltzer was introduced to the U.S. market in 2013. Representative products include White Claw Hard Seltzer, Spiked Seltzer, Bud Light Seltzer, Truly Seltzer, Corona Hard Seltzer, and Smirnoff Spiked Sparkling Seltzer.
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