Digital ad spend in Latin America & the Caribbean 2022, by device & subregion

Distribution of digital advertising spending in Latin America and the Caribbean in 2022, by device and subregion

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Special properties

estimate

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Digital advertising in Latin America "

Other statistics that may interest you Digital advertising in Latin America

Global overview

4

Latin American overview

6

Formats

6

Mobile

4

Audience

5

Spotlight: digital retail media

6

Further related statistics

19
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.