Thailand: ARPU of digital music 2017-2026

In 2021, music streaming in Thailand generated an average revenue per user (ARPU) of 16.83 U.S. dollars. The ARPU of the segment is projected to increase to 18.17 U.S. dollars by 2026. The average per user revenue of the music downloads segment will remain stable at around 0.84 dollars.

Average revenue per user (ARPU) of digital music in Thailand from 2017 to 2026 (in U.S. dollars)

Characteristic	Music Streaming	Music Downloads
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Digital Music is defined as audio content that is distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. Ad-supported services, internet radio, video streams and audio books are not included.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.