Singapore: dating services penetration rate 2019-2028

While the user penetration in the dating services segment of the eservices market in Singapore was forecast to decrease long-term between 2023 and 2028 by in total 0.1 percentage points, it is estimated to increase in the years 2024, 2025, 2026 and 2027. The user penetration is estimated to amount to 7.55 percent in 2028. Notably, the user penetration of the dating services segment of the eservices market was continuously increasing over the past years.

Find other key market indicators concerning the dating services segment of the eservices market in Singapore, such as revenue growth and number of users.

Penetration rate of the dating services market in Singapore from 2019 to 2028

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts or sexual partners. Both dating portals and apps are incorporated into the examination.

The Matchmaking market segment contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market segment of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among its members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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