Smart speaker ownership by brand in Australia 2023

We asked Australian consumers about "Smart speaker ownership by brand" and found that "Google Home" takes the top spot, while "KEF LSX" is at the other end of the ranking.
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Smart speaker ownership by brand in Australia as of December 2023

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Number of respondents

455 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker (Housing & household equipment, Internet & devices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

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