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Change in e-commerce revenue in Africa 2018-2025

Annual percentage change in e-commerce revenue in Africa between 2018 and 2025

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Sources

Supplementary notes

Data provided by Statista Market Outlook are estimates
The forecast was adapted to the impact of COVID-19.
The eCommerce market includes the sale of only physical goods via a digital channel (from all types of devices) to a private end user (B2C). Cross-border purchases are attributed to the country of the buyer. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streaming services (see instead: Digital Media), online booking of plane and concert tickets, etc. B2B eCommerce and purchase or resale of goods (reCommerce and C2C) are not included. All monetary figures refer to the B2C sales before the deduction of VAT and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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