Chile: personal care penetration rate 2018-2027

The user penetration in the personal care segment of the e-commerce market in Chile was forecast to continuously increase between 2023 and 2027 by in total 3.4 percentage points. After the fourth consecutive increasing year, the user penetration is estimated to reach 19.91 percent and therefore a new peak in 2027. Notably, the user penetration of the personal care segment of the e-commerce market was continuously increasing over the past years.Find further information concerning the e-commerce market and its segments. Here you can find the number of users concerning the e-commerce market in Portugal and the average revenue per user (ARPU) concerning the e-commerce market in Chile.

Penetration rate of the personal care market in Chile from 2018 to 2027

Characteristic	User penetration
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market sub-segment Personal Care includes the online sale of products related to personal cleansing (e.g., shower gels, bath scrubs), body care (e.g., deodorants, shaving creams), eye care (e.g., contact lenses, spectacle lenses), hair care (e.g., shampoos, conditioners, hair masks, hair styling products, hair colorants), oral care (e.g., toothpastes, manual toothbrushes, mouthwashes, and floss), and skin care (e.g., sunscreens, face creams, body lotions, hand creams). Other Personal Care includes tools such as razors, epilators, respiratory care, sexual health products, foot care, ear care, sleeping aids, as well as massage and relaxation items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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