Sales channels of alcoholic drinks in the Indonesia

In Indonesia, 99.3 percent of sales of alcoholic drinks occurred offline in 2020, according to the Consumer Market Outlook. By 2024, the share of online sales in this market is set to amount to one percent.

Sales channels of alcoholic drinks market in Indonesia from 2017 to 2023, by type

Characteristic	Online	Offline
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Supplementary notes

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation. The market here is divided into four main segments: Beer, Spirits, Wine and 'Cider, Perry and Rice Wine'. The biggest players in this field are Anheuser-Busch InBev, Heineken and Diageo. The market for alcoholic drinks is structured into off-trade sales (in stores) and on-trade sales (in bars, restaurants etc.). Statista values both off-trade sales and on-trade sales at end consumer prices inclusive of all local consumption taxes on alcohol and sales taxes.

All figures are estimates. A detailed methodology can be found in the Consumer Market Outlook.

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