In 2021, the global over-the top video (OTT video) market saw a user penetration rate of approximately 40.9 percent. According to the Advertising & Media Outlook, user penetration of this market is set to increase to approximately 49.9 percent by 2026.
Penetration rate of OTT video users worldwide from 2017 to 2026
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Statista. (February 7, 2022). Penetration rate of OTT video users worldwide from 2017 to 2026 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/forecasts/1207877/ott-video-penetration-rate-worldwide
Statista. "Penetration rate of OTT video users worldwide from 2017 to 2026." Chart. February 7, 2022. Statista. Accessed May 25, 2022. https://www.statista.com/forecasts/1207877/ott-video-penetration-rate-worldwide
Statista. (2022). Penetration rate of OTT video users worldwide from 2017 to 2026. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/forecasts/1207877/ott-video-penetration-rate-worldwide
Statista. "Penetration Rate of Ott Video Users Worldwide from 2017 to 2026." Statista, Statista Inc., 7 Feb 2022, https://www.statista.com/forecasts/1207877/ott-video-penetration-rate-worldwide
Statista, Penetration rate of OTT video users worldwide from 2017 to 2026 Statista, https://www.statista.com/forecasts/1207877/ott-video-penetration-rate-worldwide (last visited May 25, 2022)