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Digital advertising spending in North America 2021, by country

Published by Statista Research Department, Feb 23, 2021
In 2021, the United States is expected to account for the lion's share - 93.49 percent - of digital advertising spending in North America. The remaining 6.5 percent are split between Canada and Mexica, the earlier accounting for 4.85 percent and the latter for 1.67 percent.

Distribution of digital advertising spending in North America in 2021, by country

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Special properties

forecast / includes banners and video ads, advertising in search engines and social media networks, online classifieds; does not include e-mail marketing, audio ads, influencer marketing or sponsorships, products placement, commission-based affiliate systems

Supplementary notes

Digital advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the digital advertising market is segmented into desktop and mobile advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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Topics

Digital advertising in North AmericaAdvertising industry in the U.S.Digital advertising in the U.S.Advertising industry in CanadaMobile Marketing
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