Beauty and personal care ARPU by segment Indonesia 2025

The average revenue per capita in the beauty and personal care market in Indonesia was highest in personal care in 2020 at 10.91 U.S. dollars. In 2021, the Statista Consumer Market Outlook estimates that the average revenue will increase to 14.2 dollars per capita.

Average revenue per capita of the beauty & personal care market in Indonesia from 2017 to 2025, by segment (in U.S. dollars)

Characteristic	Personal care	Skin care	Cosmetics	Fragrances
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Supplementary notes

The Beauty & Personal Care market is defined here as consumer goods for cosmetics and body care. Included are beauty cosmetics for the face, lips, skin care products, fragrances and personal care products such as hair care, deodorants and shaving products. Excluded are beauty services, such as hairdressers, professional products and electric personal care products. Products that primarily serve medical purposes are also excluded here but shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

All figures are estimates. A detailed methodology can be found in the Statista Consumer Market Outlook.

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