Most used eHealth tracker / smart watches by brand in Brazil 2023

With 31 percent, Samsung is the most popular brand for personal smart watches and eHealth or fitness trackers among Brazilian consumers. In second place follows Apple with 26 percent of respondents. These results are based on a representative online survey conducted in 2023 among 541 consumers in Brazil.
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Most used eHealth tracker / smart watches by brand in Brazil as of December 2023

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Number of respondents

541 respondents

Age group

18-64 years

Special properties

respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems (Housing & household equipment, Internet & devices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are your personal smart watches / fitness trackers?"

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