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Sources of inspiration for new products in the Netherlands 2022

Published by
Alexander Kunst,
Mar 16, 2023
"Search engines (e.g. Google)" and "Friends and acquaintances" are the top 2 answers among Dutch consumers in our survey on the subject of "Sources of inspiration for new products".
The survey was conducted online among 2,027 respondents in the Netherlands, in 2022.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Sources of inspiration for new products in the Netherlands in 2022

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Number of respondents

2,027 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

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