• Russia: e-commerce user share by income 2021

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According to estimates of the Statista Digital Market Outlook, high income earners accounted for approximately 34.3 percent of e-commerce users in Russia in 2021. Low income earners comprised the smallest share of users at approximately 30.2 percent.

Share of e-commerce users in Russia in 2020, by income

Characteristic	User share
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Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.