Vietnam: restaurant delivery penetration rate 2028

In 2023, the penetration rate of the restaurant delivery service in Vietnam was estimated to reach 14.8 percent. The country's restaurant delivery penetration rate was expected to experience year-on-year growth and was forecasted to reach 17.5 percent by 2028.

Penetration rate of the restaurant delivery market in Vietnam from 2019 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Restaurant-to-Consumer Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The aggregation services collect the menus of independent restaurants and specialized delivery services. In other words, they merely lay the technical foundation for the searchability of restaurants and the processing of transactions. The restaurant itself takes care of the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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