Sustainable beauty/personal care purchases by category in the United States 2023

The displayed data on sustainable beauty/personal care purchases by category shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 34 percent of respondents answered the question "Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?" with "Deodorant".

Sustainable beauty/personal care purchases by category in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

965 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased beauty/personal care products

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?"

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