Fashion purchase criteria in the United States 2023

The displayed data on fashion purchase criteria shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 65 percent of respondents answered the question "Which of the following criteria are particularly important to you when buying fashion items?" with "Comfort".

Fashion purchase criteria in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

1,035 respondents

Age group

16 to 83 years old

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following criteria are particularly important to you when buying fashion items?"

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