Willingness to pay for sustainable fashion in the UK 2021

Published by
Alexander Kunst,
Feb 13, 2023
The displayed data on willingness to pay for sustainable fashion shows results of the Global Consumer Survey conducted in the UK in 2021. Some 49 percent of respondents answered the question "When thinking about the price of sustainable/eco-friendly fashion items, which of the following statements is more likely to be true?" with "I am willing to spend a little more money if the items are sustainable/eco-friendly".

When thinking about the price of sustainable/eco-friendly fashion items, which of the following statements is more likely to be true?

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Number of respondents

407 respondents

Age group

16 years and older

Special properties

respondents who purchased sustainable fashion

Citation formats
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About the industry

10

About the region

10

Other regions

10

Related statistics

10

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