Bath & Body Works brand profile in the United States 2022
How high is the brand awareness of Bath & Body Works in the United States?
When it comes to beauty and health online shop users, brand awareness of Bath & Body Works is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bath & Body Works in the United States?
In total, 50% of U.S. beauty and health online shop users say they like Bath & Body Works. However, in actuality, among the 87% of U.S. respondents who know Bath & Body Works, 57% of people like the brand.
What is the usage share of Bath & Body Works in the United States?
All in all, 43% of beauty and health online shop users in the United States use Bath & Body Works. That means, of the 87% who know the brand, 49% use them.
How loyal are the customers of Bath & Body Works?
Around 38% of beauty and health online shop users in the United States say they are likely to use Bath & Body Works again. Set in relation to the 43% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Bath & Body Works in the United States?
In June 2022, about 39% of U.S. beauty and health online shop users had heard about Bath & Body Works in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Bath & Body Works in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Bath & Body Works is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bath & Body Works in the United States?
In total, 50% of U.S. beauty and health online shop users say they like Bath & Body Works. However, in actuality, among the 87% of U.S. respondents who know Bath & Body Works, 57% of people like the brand.
What is the usage share of Bath & Body Works in the United States?
All in all, 43% of beauty and health online shop users in the United States use Bath & Body Works. That means, of the 87% who know the brand, 49% use them.
How loyal are the customers of Bath & Body Works?
Around 38% of beauty and health online shop users in the United States say they are likely to use Bath & Body Works again. Set in relation to the 43% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Bath & Body Works in the United States?
In June 2022, about 39% of U.S. beauty and health online shop users had heard about Bath & Body Works in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Bath & Body Works in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
