Mac Cosmetics brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of Mac Cosmetics is at 52% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mac Cosmetics in the United States?
In total, 16% of U.S. beauty and health online shop users say they like Mac Cosmetics. However, in actuality, among the 52% of U.S. respondents who know Mac Cosmetics, 31% of people like the brand.
What is the usage share of Mac Cosmetics in the United States?
All in all, 13% of beauty and health online shop users in the United States use Mac Cosmetics. That means, of the 52% who know the brand, 25% use them.
How loyal are the customers of Mac Cosmetics?
Around 11% of beauty and health online shop users in the United States say they are likely to use Mac Cosmetics again. Set in relation to the 13% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Mac Cosmetics in the United States?
In June 2022, about 11% of U.S. beauty and health online shop users had heard about Mac Cosmetics in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Mac Cosmetics in the United States.
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