ULTA brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of ULTA is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ULTA in the United States?
In total, 28% of U.S. beauty and health online shop users say they like ULTA. However, in actuality, among the 70% of U.S. respondents who know ULTA, 40% of people like the brand.
What is the usage share of ULTA in the United States?
All in all, 23% of beauty and health online shop users in the United States use ULTA. That means, of the 70% who know the brand, 33% use them.
How loyal are the customers of ULTA?
Around 19% of beauty and health online shop users in the United States say they are likely to use ULTA again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around ULTA in the United States?
In June 2022, about 19% of U.S. beauty and health online shop users had heard about ULTA in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around ULTA in the United States.
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