Vitacost brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of Vitacost is at 29% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vitacost in the United States?
In total, 5% of U.S. beauty and health online shop users say they like Vitacost. However, in actuality, among the 29% of U.S. respondents who know Vitacost, 17% of people like the brand.
What is the usage share of Vitacost in the United States?
All in all, 4% of beauty and health online shop users in the United States use Vitacost. That means, of the 29% who know the brand, 14% use them.
How loyal are the customers of Vitacost?
Around 3% of beauty and health online shop users in the United States say they are likely to use Vitacost again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Vitacost in the United States?
In June 2022, about 2% of U.S. beauty and health online shop users had heard about Vitacost in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Vitacost in the United States.
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