SHEIN brand profile in the United States 2022
How high is the brand awareness of SHEIN in the United States?
When it comes to fashion online shop users, brand awareness of SHEIN is at 57% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SHEIN in the United States?
In total, 24% of U.S. fashion online shop users say they like SHEIN. However, in actuality, among the 57% of U.S. respondents who know SHEIN, 42% of people like the brand.
What is the usage share of SHEIN in the United States?
All in all, 20% of fashion online shop users in the United States use SHEIN. That means, of the 57% who know the brand, 35% use them.
How loyal are the customers of SHEIN?
Around 17% of fashion online shop users in the United States say they are likely to use SHEIN again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around SHEIN in the United States?
In June 2022, about 21% of U.S. fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around SHEIN in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of SHEIN is at 57% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SHEIN in the United States?
In total, 24% of U.S. fashion online shop users say they like SHEIN. However, in actuality, among the 57% of U.S. respondents who know SHEIN, 42% of people like the brand.
What is the usage share of SHEIN in the United States?
All in all, 20% of fashion online shop users in the United States use SHEIN. That means, of the 57% who know the brand, 35% use them.
How loyal are the customers of SHEIN?
Around 17% of fashion online shop users in the United States say they are likely to use SHEIN again. Set in relation to the 20% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around SHEIN in the United States?
In June 2022, about 21% of U.S. fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around SHEIN in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
