eBay brand profile in the United States 2022
When it comes to second-hand apparel online shop users, brand awareness of eBay is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eBay in the United States?
In total, 59% of U.S. second-hand apparel online shop users say they like eBay. However, in actuality, among the 92% of U.S. respondents who know eBay, 64% of people like the brand.
What is the usage share of eBay in the United States?
All in all, 55% of second-hand apparel online shop users in the United States use eBay. That means, of the 92% who know the brand, 60% use them.
How loyal are the customers of eBay?
Around 47% of second-hand apparel online shop users in the United States say they are likely to use eBay again. Set in relation to the 55% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around eBay in the United States?
In June 2022, about 49% of U.S. second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 53%, meaning at the time of the survey there's considerable buzz around eBay in the United States.
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