Poshmark brand profile in the United States 2022
How high is the brand awareness of Poshmark in the United States?
When it comes to second-hand apparel online shop users, brand awareness of Poshmark is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Poshmark in the United States?
In total, 25% of U.S. second-hand apparel online shop users say they like Poshmark. However, in actuality, among the 67% of U.S. respondents who know Poshmark, 37% of people like the brand.
What is the usage share of Poshmark in the United States?
All in all, 19% of second-hand apparel online shop users in the United States use Poshmark. That means, of the 67% who know the brand, 28% use them.
How loyal are the customers of Poshmark?
Around 14% of second-hand apparel online shop users in the United States say they are likely to use Poshmark again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Poshmark in the United States?
In June 2022, about 22% of U.S. second-hand apparel online shop users had heard about Poshmark in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Poshmark in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to second-hand apparel online shop users, brand awareness of Poshmark is at 67% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Poshmark in the United States?
In total, 25% of U.S. second-hand apparel online shop users say they like Poshmark. However, in actuality, among the 67% of U.S. respondents who know Poshmark, 37% of people like the brand.
What is the usage share of Poshmark in the United States?
All in all, 19% of second-hand apparel online shop users in the United States use Poshmark. That means, of the 67% who know the brand, 28% use them.
How loyal are the customers of Poshmark?
Around 14% of second-hand apparel online shop users in the United States say they are likely to use Poshmark again. Set in relation to the 19% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Poshmark in the United States?
In June 2022, about 22% of U.S. second-hand apparel online shop users had heard about Poshmark in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Poshmark in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
