Europe: beer market volume 2014-2027

The volume is forecast to experience significant growth in all segments in 2027. Comparing the three different segments for the year 2027, the segment 'Beer' leads the ranking with 45.8 billion litres. Contrastingly, 'Non-Alcoholic Beer' is ranked last, with 2.5 billion litres. Their difference, compared to Beer, lies at 43.3 billion litres.

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Volume of the European beer market from 2014 to 2027 (in million liters)

Characteristic	Beer	Alcoholic Beer	Non-Alcoholic Beer
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The market is further divided into five main segments:

Beer encompasses fermented beverages based on malt. The Beer segment is further divided into the subsegments Alcoholic Beer and Non-Alcoholic Beer.
Spirits encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. The Spirits segment is further divided into the subsegments Whisky, Vodka, Rum, Gin, Brandy, and Liqueurs & Other Spirits.
Wine encompasses all fermented juices made from grapes. The Wine segment is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
Cider, Perry & Rice Wine encompass all wines made from fruits other than grapes, grains, or other plants.
Hard Seltzer encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), and sales channels. The market encompasses sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).

The at-home market encompasses sales via super- and hypermarkets, convenience stores or similar channels.
The out-of-home market encompasses sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments.
The eCommerce share includes the sale of physical goods via digital channels. However, online sales attributable to out-of-home consumption of alcoholic beverages are not included. Online sales are also displayed in the eCommerce subsegment Alcoholic Drinks of Digital Market Insights.

The price per unit refers to liter as a base unit, and the average price is a combination of the at-home and out-of-home prices, including all sales and consumption taxes. Per capita figures refer to the whole population.
Key players include Anheuser-Busch InBev, Heineken, Diageo, Kirin Holdings, and Molson Coors.
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