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Sales volume of the beer market in Europe 2012-2025

Published by Statista Research Department, Jun 15, 2021
In 2020, the total revenue of the European beer market amounted to over 142 billion U.S. dollar. Compared to 2019 the volume of beer sold across all segments in 2020 decreased by around 5 billion liters, to around 45 billion. The majority of volume sold was accounted for by the alcoholic beer market. Although expectations are that the overall volume in 2022 will further decrease, the Statista Consumer Market Outlook estimates that the volume of the beer market will begin to rise starting in 2023 and by 2025 reach over 51 billion liters.

Volume of the European beer market from 2012 to 2025 (in million liters)

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Supplementary notes

*Data provided by Statista Consumer Outlook are estimates
Beer includes fermented beverages made from malt with an alcohol content of more than 0.5% as well as beer mix drinks. Non-Alcoholic Beer (defined as beer with an alcohol content of 0.5 vol% or less) is excluded here but shown as an aggregated part of the Soft Drinks segment in the Non-Alcoholic Drinks category.
Globally, Anheuser-Busch InBev, Heineken, China Resources, Carlsberg and Molson Coors constitute the most important companies in this sector by volume. AB InBev alone today commands a volume market share of more than 30% worldwide after an acquisition spree lasting more than a decade. Together, the five biggest brewers command a share of around 60% of global production highlighting the advanced degree of consolidation and concentration in the brewery industry.
The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of beer roughly equals 2 to 3 glasses (of 0.5 or 0.33 liters each).

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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European Beer MarketBeer IndustryGlobal Beer IndustryAlcoholic Beverages IndustryCraft Beer Industry in the U.S.
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