Thailand: household appliance ARPU 2017-2027

In 2021, the revenue of the households appliance market in Thailand amounted to 4.77 billion U.S. dollars. The average revenue per user was approximately 68.18 U.S. dollars in 2021. According to estimates of the Statista Consumer Market Outlook, the average revenue per user is expected to increase in the coming years reaching 79.55 U.S. dollars in 2027.

Average revenue per user of household appliances in Thailand from 2017 to 2027 (In U.S. dollars)

Characteristic	Average revenue per user in U.S. dollars
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Supplementary notes

*Data provided by Statista Market Outlook are estimates
The Household Appliances market covers appliances that are usually used in private households. The retail sector also refers to kitchen appliances as white goods. The market is divided into Major and Small Home Appliances, while consumer electronics are not included here (therefore see Consumer Electronics). The largest manufacturers of home appliances are AEG, Bosch, Siemens, Miele, Bauknecht, KitchenAid, Whirlpool, and Groupe SEB (Rowenta, Tefal, Krups, Moulinex). The home appliances market relies both on imports (mainly from China) as well as domestic production: especially Italy, Poland, and Germany are significant manufacturing countries. The major appliances industry has seen a sustained growth in revenue despite a stagnation of volume sales. This development is caused by a trend for consumers to purchase high-quality appliances that are both energy efficient and easy to control. Smart and connected appliances are becoming more and more popular. Consumer electronics are not included.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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